People always ask me how and why I got started in this business, so I think this is a great opportunity to introduce myself and share my story…I’m excited about this “blogging thing!”

I grew up in Canon City, Colorado.  Canon City is a small town at the foothills of the Sangre De Cristo mountain range.  The area is amazingly similar to Prescott.  I moved to Prescott in 1993 from Colorado to attend school at Embry-Riddle.  Through the course of living here, I got involved in the tile and stone industry and decided to change my focus in school.  So, I finished my bachelor’s degree in Business Administration at University of Phoenix.

I opened for business in 1997 and got involved in custom home work almost immediately.  Many of my clients were looking for something “special” for their houses and they weren’t finding it here in Prescott.  I was sending my clients to Phoenix to various tile and stone companies that had those “special tiles”.  It was amazing how excited customers were when they came back; it seems they always found just what they were looking for.

In 2004 I changed the company name, and became Greenlee Designer Surfaces (GDS).  Now I carry those “special” tiles in my own designer showroom.  There’s no need for anyone to go to Phoenix anymore!

I find it very satisfying to be in an industry that innovates and improves all the time.  When offered the opportunity, a few years ago, to travel to India and learn more about the tile industry I jumped at the chance…what a priceless cultural experience and an amazing opportunity for technical education.

Right at the beginning of my tile work, I was exposed to two “specification bibles” that are used in the tile industry. I’ve always tried to apply the methodologies in those books to my tile business, because they work!  What I like about the standardized philosophy is that it works on a long-term basis. Rather than just doing tile work to get through the two-year warranty that’s required by the registrar of contractors in Arizona, I’m most concerned about the durability and longevity of the tile work we do.  Even during challenging times I’ve always found a way to maintain quality, and bring the unexpected to customers in the area.

This is what distinguishes Greenlee Designer Surfaces from other tile companies, and has become our reputation in the area. What it means to our customers is that you will get the highest quality installations possible, with the longest guarantee – and, you just can’t beat that!

Since relocating GDS to The Design Center in September 2011, I recognized the need for high quality carpet and flooring options for those same clients who are looking for “something special,” and I’m proud to say that I’m carrying brands that live up to the standards I’ve set for myself and my customers over the years. Whether it’s a residential or commercial job I’m doing, I want to be able to see you around town and enjoy the relationship we have, and not let quality issues come between us.

I’m really big on giving back to the community that supports me, so over the years I’ve been a loyal member of The Prescott Chamber of Commerce, Prescott Power Partners Networking, a member of the Ceramic Tile and Stone Association of Arizona and am the current President of the Board of the Yavapai County Contractors Association (YCCA).

That’s enough about me, for now.  I’m looking forward to bringing you valuable information you can really use, when you’re looking to update your carpet, tile and flooring needs. It would be great to hear from you about the kinds of articles that would help you the most…be sure to let me know.


Matt Greenlee


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